5 UGC Video Styles That Convert (And How to Generate Them)
Not all UGC is created equal. The subtitle style, pacing, and visual treatment of your video can make or break its performance. agent-media's UGC pipeline includes 5 distinct styles — each designed for a different content type and audience. This guide breaks down every style, shows you when to use it, and gives you the exact CLI command to generate it.
1. Hormozi — Bold Animated Word Highlights
Inspired by Alex Hormozi's viral content format. Each key word pops with color emphasis and animated highlighting. The energy is high, the pacing is fast, and every sentence feels like a punch. This style forces attention because the viewer's eye is constantly drawn to the next highlighted word.
Best for: Business and coaching content, product pitches, educational content, motivational clips, and anything where you need to hold attention through sheer energy.
$ agent-media ugc -s "Stop scrolling. This one tip made me $47k last month." --style hormozi
2. Bold — Clean, Professional Captions
Large centered captions with a clean, professional look. No animations, no distractions — just crisp text that communicates authority. The Bold style lets the content speak for itself while ensuring every word is readable on any screen size.
Best for: SaaS demos, corporate content, professional services, B2B marketing, and any context where credibility matters more than flash.
$ agent-media ugc -s "Here's how our platform reduced churn by 34% in 90 days." --style bold
3. Karaoke — Word-by-Word Sync
Each word highlights exactly as it is spoken, like karaoke lyrics. The viewer follows along word by word, which creates a hypnotic reading experience. This style excels at emotional pacing — the viewer absorbs the message at exactly the speed you intended.
Best for: Music content, storytelling, emotional content, testimonials, personal narratives, and anything where timing and rhythm matter.
$ agent-media ugc -s "I never thought I'd say this, but it changed everything." --style karaoke
4. TikTok — Trendy with Emoji Accents
The native language of short-form social. Trendy formatting, dynamic positioning, and emoji accents that match the energy of the content. This style feels like it was made by a creator who lives on the platform — because the formatting mirrors what performs best in the For You page algorithm.
Best for: Gen Z audiences, lifestyle content, casual product reviews, day-in-my-life content, hauls, and anything targeting a younger demographic.
$ agent-media ugc -s "OK but this skincare routine is actually insane." --style tiktok
5. Minimal — Clean and Unobtrusive
Small, clean captions positioned at the bottom of the frame. The text is there for accessibility and clarity, but it never competes with the visual content. This is the style you choose when the face, the product, or the footage should be the star — not the subtitles.
Best for: Premium brands, luxury products, serious topics, real estate, fashion, and any content where visual elegance matters.
$ agent-media ugc -s "Crafted from Italian leather. Designed to last a lifetime." --style minimal
Which style should you use?
The right style depends on your content type and audience. Here is a quick decision table:
| Content Type | Recommended Style | Why |
|---|---|---|
| Business / coaching | hormozi | High energy holds attention, word highlights emphasize key points |
| SaaS / B2B demo | bold | Professional and readable, builds trust with decision-makers |
| Testimonial / story | karaoke | Word-by-word sync creates emotional connection |
| Lifestyle / Gen Z | tiktok | Native platform feel, emoji accents match audience expectations |
| Luxury / premium brand | minimal | Unobtrusive captions let the visual content shine |
| Product pitch | hormozi | Animated highlights drive urgency and action |
| Educational explainer | bold | Clean readability for information-dense content |
| Music / creative | karaoke | Rhythmic word sync matches musical pacing |
A/B testing with different styles
The fastest way to find your winning style is to test. Generate the same script in multiple styles, post them as separate videos, and measure which one performs. With agent-media, switching styles is just a flag change — same script, same face, different output.
# Generate the same script in all 5 styles SCRIPT="This product changed my morning routine forever." agent-media ugc -s "$SCRIPT" --style hormozi -o test-hormozi.mp4 agent-media ugc -s "$SCRIPT" --style bold -o test-bold.mp4 agent-media ugc -s "$SCRIPT" --style karaoke -o test-karaoke.mp4 agent-media ugc -s "$SCRIPT" --style tiktok -o test-tiktok.mp4 agent-media ugc -s "$SCRIPT" --style minimal -o test-minimal.mp4
Post all five versions to the same platform at similar times. After 48 hours, compare watch time, completion rate, and engagement. You will almost always find that one style dramatically outperforms the others for your specific niche. Once you have that data, standardize on the winner and iterate from there.
Combining styles with the right face
The subtitle style is only half the equation. The face photo you use — and how it pairs with the style — determines whether the video feels authentic or off. Here are the combinations that work:
Professional headshot + bold
Corporate and authoritative. Perfect for LinkedIn, B2B ads, and SaaS marketing. The clean captions match the polished photo.
Casual selfie + tiktok
Authentic and relatable. Feels like a real person sharing a genuine opinion. The emoji accents and dynamic positioning reinforce the casual energy.
High-energy photo + hormozi
Maximum impact. The animated word highlights paired with an expressive face create urgency. Great for coaches, course sellers, and product launches.
Neutral expression + karaoke
Draws focus to the words. The face provides presence while the word-by-word sync carries the emotional weight. Ideal for testimonials.
Elegant portrait + minimal
Premium feel. The small, unobtrusive captions let the visual quality of the photo set the tone. Use for luxury brands and high-end services.
What does it cost?
All five styles cost the same: 30 credits per second of output video. There is no premium charge for Hormozi or Karaoke — the style flag does not affect pricing. Here is what that looks like in practice:
5-second video
150 credits
10-second video
300 credits
15-second video
450 credits
On the Creator plan ($39/month, 3,900 credits), a 10-second video costs 300 credits — meaning you can generate roughly 13 UGC videos per month. If you are running A/B tests across all 5 styles, that gives you 2-3 full test cycles with unique scripts. The Pro plan ($69/month, 6,900 credits) gives you about 23 videos, and Pro Plus ($129/month, 12,900 credits) gives you 43.
Start creating
Five styles. One command. Pick your look, generate your video, and ship it. Plans start at $39/month.