How to Create UGC Videos with AI in 60 Seconds

What is the UGC pipeline?

The UGC pipeline is agent-media's core product. It automates the entire process of creating a talking-head video with B-roll, voiceover, subtitles, and music. When you run a single command, the pipeline executes seven steps in sequence:

1. 1Script splitting. Your script is analyzed and broken into individual scenes, each with its own visual direction.
2. 2TTS voiceover. Each scene gets a natural-sounding text-to-speech voiceover with accurate timing.
3. 3AI talking heads. A lip-synced talking head is generated for each scene using your face photo or an AI avatar.
4. 4B-roll generation. AI-generated B-roll clips are created to intercut with talking head footage.
5. 5Assembly with crossfades. All clips are assembled into a single timeline with smooth transitions between scenes.
6. 6Animated subtitles. Word-level synced subtitles are overlaid in your chosen style.
7. 7Music + CTA overlay. Background music is mixed in and a call-to-action overlay is added to the final frame.

The entire pipeline runs end-to-end without any manual intervention. You provide a script and a face — agent-media handles everything else.

Step 1: Write your script

Start with a short script for your UGC video. This could be a product review, a testimonial, a how-to explanation, or an ad. The pipeline works best with scripts between 3 and 5 sentences. Here is an example for a skincare product review:

You do not need to manually break the script into scenes. The pipeline analyzes sentence boundaries and pacing to split it automatically. Each scene gets its own talking head segment and optional B-roll intercut.

Step 2: Choose a face

The UGC pipeline generates lip-synced talking head footage. You have two options for the face:

• 1.Your own photo. Provide a clear, front-facing headshot with good lighting. The pipeline will generate a realistic talking head that matches the person in the photo, with accurate lip movements synced to the voiceover.
• 2.AI-generated avatar. If you do not have a face photo or want variety, the pipeline can generate an AI avatar. Skip the --face flag and the pipeline will create one for you.

The talking head output is not a static image with an animated mouth. It is a full video with natural head movements, blinking, and expression changes that match the tone of the voiceover.

Step 3: Run the pipeline

With your script and face photo ready, run the UGC pipeline with a single command. The --style flag sets the subtitle style, and --sync waits for the pipeline to finish before returning.

Here is what you see in your terminal as the pipeline runs:

Under a minute from script to finished video. The output URL is a direct link to your MP4 file, ready to download or share.

Step 4: Choose your subtitle style

Subtitles are a critical part of UGC performance. Most viewers watch social media videos with sound off, so your subtitles need to carry the message on their own. agent-media includes five built-in subtitle styles:

You can switch styles by changing the --style flag and re-running the pipeline. The subtitle rendering step is fast, so experimenting with different looks is cheap and quick.

What you get

The output of the UGC pipeline is a single MP4 file that is ready to post. No editing required. Here is what is included in the final video:

• *Lip-synced talking head footage with natural expressions
• *AI-generated B-roll intercuts for visual variety
• *Professional TTS voiceover synced to each scene
• *Animated subtitles in your chosen style
• *Background music mixed at the right level
• *Call-to-action overlay on the final frame

The video is formatted in 9:16 vertical aspect ratio — the standard for TikTok, Instagram Reels, and YouTube Shorts. Download it from the output URL and upload directly to any platform.

Cost breakdown

The UGC pipeline costs 30 credits per second of output video. Here is what that looks like for each supported duration:

On the Creator plan at $39/month you get 3,900 credits. That is enough for approximately 13 ten-second UGC videos per month, or 26 five-second clips, or 8 fifteen-second videos. For most social media campaigns, that is a full month of content from a single subscription.

Compare that to hiring a UGC creator at $150-500 per video. A single Creator plan subscription replaces thousands of dollars in production costs.