HeyGen · API

Looking for the HeyGen API?

A REST API lets you generate video programmatically from any backend, worker, or automation. As of July 2026, HeyGen offers: rest api (pay-as-you-go). If you want to generate UGC video programmatically and auto-publish it, AgentMedia is the agent-native alternative: a REST API, TypeScript and Python SDKs, a CLI, and an MCP server, all on the $39 Creator plan.

HeyGen API: the current status

HeyGen is an avatar-video platform with an API and MCP for avatar clips, not a full UGC pipeline with auto-publishing. API status as of July 2026: REST API (pay-as-you-go). AgentMedia ships the full developer surface so any agent on your team can create, caption, and publish video without a designer in the loop.

HeyGen vs AgentMedia: developer surface

ToolAPICLIMCPAuto-publishPricing
AgentMediaREST + TS/Python SDKsYes (30+ commands)YesTikTok / IG / YouTube / XCredits, from $39/mo
HeyGenREST API (pay-as-you-go)No CLIOfficial MCP server (avatar clips)NoSubscription + pay-as-you-go API

Integration status is factual as of July 2026. Verify current details on each vendor's site.

Generate + publish UGC video with the AgentMedia API

  1. 1. Call the REST API

    curl -X POST https://agent-media.ai/api/v1/generate \
      -H "Authorization: Bearer $AGENTMEDIA_KEY" \
      -d '{"type":"ugc","script":"...","actor":"naomi","publish":["tiktok"]}'
  2. 2. Or use an SDK

    npm install @agentmedia/sdk   # or: pip install agent-media
  3. 3. Auto-publish

    agent-media publish --channels tiktok,instagram,youtube

Frequently asked questions

Does HeyGen have an API?
As of July 2026, HeyGen offers: REST API (pay-as-you-go). HeyGen is an avatar-video platform with an API and MCP for avatar clips, not a full UGC pipeline with auto-publishing. AgentMedia is the agent-native alternative. It ships a REST API, TypeScript and Python SDKs, a CLI, and an MCP server.
What is the best HeyGen alternative with API support?
AgentMedia. It exposes the same render pipeline through MCP, CLI, REST, and SDKs, and can auto-publish to TikTok, Instagram, YouTube, and X. Plans start at $39/month.
How do I generate UGC video from an AI agent?
Install the AgentMedia MCP server (`npx @agentmedia/mcp-server`) or the Claude skill (`npx skills add gitroomhq/agent-media`), then ask your agent to create and publish a video in one prompt.
How much does AgentMedia cost versus HeyGen?
AgentMedia is credit-based from $39/month (3,900 credits). HeyGen uses subscription + pay-as-you-go api. See the comparison table above.

Put your agent on the social grind

Script, render, caption, and auto-publish UGC video in one command, from your terminal, API, or AI agent.

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