HeyGen pricing (2026): plans, cost per video, and a cheaper alternative
HeyGen uses subscription + pay-as-you-go api, starting around ~$29/mo (Creator); API from $5 PAYG as of July 2026. Avatar-first; has an MCP for avatar clips, but UGC-style ads and auto-publishing are not native. If you want lower cost per video plus programmatic access (a REST API, CLI, and MCP server), AgentMedia starts at $39/month with credits that work everywhere.
agent-media plans
| Plan | Price | What you get | Per video |
|---|---|---|---|
| Creator | $39/mo | 3,900 credits (~13×10s videos) | ~$3.00 |
| Pro | $69/mo | 6,900 credits (~23×10s videos) | ~$3.00 |
| Pro Plus | $129/mo | 12,900 credits (~43×10s videos) | ~$3.00 |
Frequently asked questions
How much does HeyGen cost?
As of July 2026, HeyGen uses subscription + pay-as-you-go api, starting around ~$29/mo (Creator); API from $5 PAYG (approximate, verify on HeyGen's site). API billed per second (~$1-4 per minute by avatar type).
Is HeyGen cheaper than AgentMedia?
AgentMedia starts at $39/month for 3,900 credits (~13 ten-second videos, ~$3/video) and gets cheaper per video on higher plans. Unlike HeyGen, that includes a REST API, CLI, and MCP server, plus auto-publishing to TikTok, Instagram, and YouTube.
What is the cheapest way to generate AI UGC videos at scale?
Credit-based pricing scales better than per-seat subscriptions for high volume. AgentMedia's credits work across API, CLI, MCP, and the web app, so one balance covers manual and automated generation.
Does HeyGen have an API for automation?
REST API + official MCP server, no CLI. AgentMedia ships the full developer surface (REST + SDKs + CLI + MCP), so agents can generate and publish video end-to-end.